Scriptora International Journal of Research and Innovation (SIJRI)
type: channel
description: Home Welcome to Scriptora International Journal of Research and Innovation (SIJRI) Scriptora International Journal of Research and Innovation (SIJRI) is a peer-reviewed, open-access, multidisciplinary academic journal committed to promoting high-quality research and innovation across diverse fields of knowledge. Our mission is to provide a global platform for researchers, academicians, industry professionals, and students to publish their original contributions that advance theory, practice, and innovation. Scriptora International Journal of Research and Innovation (SIJRI) ensures that all published work maintains the highest standards of academic integrity, ethical publishing practices, and global visibility Scope of the Journal Scriptora International Journal of Research and Innovation (SIJRI) publishes original research articles, review papers, case studies, and short communications in, but not limited to, the following areas: Science & Technology Engineering & Applied Sciences Social Sciences & Humanities Management, Economics & Commerce Education & Linguistics Medical, Health & Life Sciences Arts & Innovation Mathematics Law This wide coverage makes Scriptora International Journal of Research and Innovation (SIJRI) a truly multidisciplinary platform, encouraging cross-disciplinary dialogue and innovation Why Publish with Scriptora International Journal of Research and Innovation (SIJRI)? Peer-Reviewed: Every submission undergoes a rigorous double-blind peer review process. Open Access: Research articles are freely accessible worldwide, ensuring maximum readership and impact. Ethical Standards: We strictly follow COPE (Committee on Publication Ethics) guidelines to maintain transparency and fairness in publishing. Indexing & Abstracting: Scriptora International Journal of Research and Innovation (SIJRI) continuously strives for inclusion in DOAJ, Google Scholar, and other leading databases. Timely Publication: Efficient editorial workflow ensures fast yet rigoro…
publisher: Paradox International Publications
language: en
publication name: Scriptora International Journal of Research and Innovation (SIJRI)
issn: 3107-9334
items: Mathematical Modelling of Pandemic Dynamics: Predictive Insights and Policy Implications
items: From Chalkboards to Chatbots: The Transformation of Teaching Methodologies
items: The Role of Emotional Intelligence in 21st-Century Classrooms
items: Religion, Resistance, and Sovereignty in Early Modern North India: Re-reading Guru Tegh Bahadur as a Patriotic Figure
items: Sustainability Leadership: Driving Change through Ethical Governance
items: From Human Capital to Human Experience: Redefining HRM in the Age of AI
items: The Influence of Emotional Intelligence on Organizational Culture
items: A Statistical Analysis of Students' Attitudes Toward AI-Assisted Learning
items: Transformational Leadership in Remote and Hybrid Work Environments
items: The Impact of Data-Driven Decision Making on Organizational Resilience
items: Knowledge Management Systems: The Key to Competitive Advantage
items: Biodegradable Polymers: The Future of Sustainable Plastic Alternatives
items: Consumer Trust and Ethical Branding in Cross-Border E-Commerce
items: Diversity and Inclusion as Drivers of Organizational Innovation
items: The Future of Work: Upskilling Strategies in the Age of Automation
items: Time Management Practices of Single Working Mothers
items: Entrepreneurial Resilience: Surviving Economic Uncertainty in Emerging Markets
items: Digital Interventions in Heritage Tourism: Examining the Role of PRASHANT and Swadesh Darshan Schemes in Preserving and Promoting Uttar Pradesh’s Cultural and Architectural Circuits
items: Gamified Learning and Cognitive Retention: A Study on Student Engagement in Virtual Classrooms
items: Remote Work Dynamics: Redefining Motivation and Productivity
items: Workplace Mental Health: Strategic HR Interventions for Employee Wellbeing
items: GST 2.0: Assessing Structural Reforms and Their Impact on Businesses in India
items: Ethical AI in Business: Balancing Profitability and Responsibility
items: AI-Driven Decision Making: Redefining Corporate Strategy in the Digital Era
items: The Rise of Influencer Marketing 3.0: Authenticity in the Age of AI
items: Photocatalytic Degradation Pathways of Emerging Organic Pollutants in Aquatic Systems
items: Blockchain and FinTech: Reinventing Trust in Financial Systems
items: Customer Experience in Neo-Banks: A Comparative Study
items: AI-Enhanced CRM Tools in Network Marketing: Adoption and Impact
items: Language Shifts in the Age of Social Media: A Linguistic Study

Mathematical Modelling of Pandemic Dynamics: Predictive Insights and Policy Implications
type: item
description: During pandemics, infectious diseases spread at a high rate assuming great challenges to both the health system, policymakers, and economies of nations across the globe. The use of mathematical modelling has become one of the most important tools in terms of how the pandemic dynamics, disease spreading forecasting, and evidence-based policy are understood. This paper will be concerned with the mathematical modeling of pandemic transmission based on compartmental models to examine patterns of transmission, evaluate how the intervention will work, and produce predictive information. In the study, the deterministic model is used whereby the Susceptible-Infected-Recovered (SIR) and its variations are used to estimate the relevant parameters in epidemiological terms, including the rate of transmission, recovery rate, and basic reproduction number. Calibration is done by means of secondary epidemiological data to model the different outbreak situations under different interventions by the public health. The results indicate that timely policy interventions like social distancing, vaccination interventions, and mobility limits are effective in order to decrease infection peaks, and general disease burden. The sensitivity analysis has shown that a minor alteration in the parameters of transmission may result in significant differences in the history of outbreaks, which underscores the significance of rapid and focused interventions. The paper also demonstrates how mathematical models may be used to help policymakers making comparisons between different strategies and projecting the needs in terms of healthcare resources. In addition to forecasting in the short-run, the study also highlights the relevance of mathematical modelling in long-term pandemic preparedness and response planning. The combination of epidemiological data and mathematical models makes the study a useful contribution to the optimization of the priorities of the population health concerning socio-economic…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Pandemic dynamics, mathematical modelling, epidemiological models, SIR model, disease transmission, predictive analysis, public health policy, intervention strategies, sensitivity analysis, outbreak forecasting
creator: Dr. R.B. Tiwari
creator: Dr. Alok Kumar Shukla
creator: Dr. Vishwas Tiwari
rights: Copyright (c) 2026 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-05
publication date: 2026-02-05
starting page: 9
ending page: 16
doi: 10.65579/sijri.2025.v2i2.02

From Chalkboards to Chatbots: The Transformation of Teaching Methodologies
type: item
description: The fast adoption of online technologies has greatly posed a challenge to the approaches of teaching and re-framed the traditional classroom as an interactive technology-mediated classroom. The paper will analyze the pedagogical change of traditional chalkboard-based education to the introduction of smart digital learning devices, chatbots, learning management systems, and artificial intelligent-based educational platforms. The research will examine the effects of these technological interventions on the practice of instruction, involvement of learners and the entire teaching learning process in various learning institutions. The paper presents the review of available models of pedagogy and traces the development of the teaching approaches as a response to the technological progress with the help of the conceptual and analytical approach. Rather, the main emphasis is made on the contrast between teacher-centered and learner-centered and adaptive learning models on the basis of digital technologies. It also discusses the ways in which chatbots and AI-driven solutions can be applied to make education more accessible by providing customized learning, instant feedback and 24/7 academic assistance. It is implied that the teaching practice of technology makes it easier to learn, student motivation, and differentiated instruction by fulfilling diverse students needs. However, the transition has problems. The issues of digital literacy, the infrastructure restriction, data privacy, and the changing role of teachers are mentioned as the priority areas of concern that have to be planned and facilitated on a institutional level. The article outlines the relevance of applying technology innovation and pedagogical integrity in an effort to attain meaningful learning outcomes. The paper will discover that the substitution of chalkboard by chatbots is a change in technology as well as paradigm shift in the philosophy of education. By applying proper utilization of digital technolo…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Teaching methodologies; Educational technology; Artificial intelligence in education; Chatbots in learning; Digital pedagogy; Learner-centered instruction; Smart classrooms; Technology-enhanced learning
creator: Dr. Radhadevi Vadapalli
rights: Copyright (c) 2026 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-02-05
publication date: 2026-02-05
starting page: 1
ending page: 8
doi: 10.65579/sijri.2025.v2i2.01

The Role of Emotional Intelligence in 21st-Century Classrooms
type: item
description: The contemporary classroom is evolving at a very rapid rate under influence of the technological advancement, the nature of exposure to the multi-cultural diversity and the altered expectations of the learners. It is against this backdrop that emotional intelligence has now emerged as a highly crucial competence in both teachers and students. The research paper is an exploration of the significance of emotional intelligence in the classroom as it was applied to the 21st century classroom within the context of the effects of the emotional intelligence on the effectiveness of classroom instruction, the motivation of students, classroom environment and student achievement. With the empirical research on education, psychology, and pedagogy, the paper provides a summary of the theoretical perspective of emotional intelligence to explore the meaning of self-awareness, self-regulation, empathy, motivation, and the social skills in day-to-day classroom interactions. The research uses a qualitative-analytical methodology, which involves a review of peer-reviewed journal articles, policy documents, and classroom-based studies that were published within the last 10 years. These findings indicate that emotionally intelligent educators can better manage classroom behavior, positively respond to the emotions of students, and design an inclusive learning process. Equally important, high emotional intelligence among students leads to enhanced teamwork, stability, problem-solving capacity and motivation to college. Another aspect highlighted in the analysis is that, emotional intelligence of some kind is a helpful variable in enhancing social-emotional learning, reducing classroom conflict and enhancing teacher performance-student relationships in more diverse, technology-mediated classrooms. The paper also talks of the issues related to the incorporation of emotional intelligence within the formal education systems and they are shortage of teacher training, curriculum issues, and d…
subject: Articles
  topic: section
subject: Emotional Intelligence; 21st-Century Classrooms; Social–Emotional Learning; Teacher Effectiveness; Student Engagement; Classroom Climate; Educational Psychology; Holistic Learning
  topic: keywords
creator: Dr. Sandhya Sharma
creator: Yatharth Sharma
rights: Copyright (c) 2026 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-15
publication date: 2026-01-15
starting page: 68
ending page: 75
doi: 10.65579/sijri.2025.v2i1.09

Religion, Resistance, and Sovereignty in Early Modern North India: Re-reading Guru Tegh Bahadur as a Patriotic Figure
type: item
description: This paper revises the political value of Guru Tegh Bahadur as an actor in early modern India and challenges the history of devotionalism and nationalism that have the tendency to simplify the historical nuances of his deeds. The issue that the research proposal will solve is the marginalisation of Guru Tegh Bahadur in historical accounts of political resistance where sovereignty is often evaluated in terms of dynastic or military power and not through moral religious dissent. The conceptual way the research is incorporated is the combination of religion, resistance and sovereignty in studying how the authority of the ethics played a counter-sovereign role in the Mughal imperial rule. The paper is methodologically based on textual-historical analysis of the Sikh primary sources such as the Guru Granth Sahib, Bachittar Natak, Bukamnamas, early rahit literature and Persian Mughal chronicles and the current historical literature as well. It features the main thesis as re-interpretation of Guru Tegh Bahadur as an expression of patriotism whose martyrdom was the expression of an idealistic defence of plural religious legitimacy and moral autonomy, and not sectarian motive. The article has its contribution to the discourse at the social-science level since it establishes a redefinition of early modern patriotism as something other than a territory-based nationalism, thus pointing out the element of ethical resistance as a progressive form of political sovereignty in the South Asian history.
subject: Articles
  topic: section
subject: Guru Tegh Bahadur; Ethical Sovereignty; Religious Resistance; Mughal Political Authority; Early Modern India
  topic: keywords
creator: Mohit Dahiya
rights: Copyright (c) 2026 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-15
publication date: 2026-01-15
starting page: 62
ending page: 67
doi: 10.65579/sijri.2025.v2i1.08

Sustainability Leadership: Driving Change through Ethical Governance
type: item
description: The need to sustainability has become a major cause of long-term organizational resilience through the development of sustainability leadership as a response to growing environmental, social, and governance crises. This paper will discuss how sustainability leadership can help create a change in an organization by embracing ethical governance practices. Out of the old-fashioned profit-oriented leadership approaches, the study highlights the contribution of values-oriented leadership, transparency, accountability, and stakeholder inclusiveness to sustainability in decision-making and responsible organizational actions. The paper is theoretical and analytical as it relies on the literature available on ethical leadership, corporate governance, and sustainability management in order to examine the major leadership competencies that facilitates the organizations to incorporate sustainability in their strategies. Specific focus is put on how the ethical governance systems help reduce risks, build greater trust among the stakeholders, and contribute to the adherence to the environmental and social practices. The paper also examines how the sustainability leaders can impact the organisational culture, motivate employees, and integrate the business aims with wider societal and environmental aims. The results indicate that leaders who incorporate ethical principles within the governance frameworks are in a better position to initiate systemic change, guarantee compliance with regulations, as well as, generate shared value among various stakeholders. The research has established the importance of leadership commitment in regard to translating the sustainability policies into measurable outcomes and organizational long-term practices. The paper that relates the aspect of sustainability leadership to ethical governance falls within the developing discourse on the subject of responsible management and implications on the practical application to policymakers, executives and gove…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Sustainability leadership; Ethical governance; Corporate sustainability; Responsible leadership; Stakeholder engagement; Organizational ethics; Environmental stewardship; Social responsibility; Governance frameworks; Sustainable development
creator: Dr. Savita Kailas Bharati
rights: Copyright (c) 2026 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-15
publication date: 2026-01-15
starting page: 54
ending page: 61
doi: 10.65579/sijri.2025.v2i1.07

From Human Capital to Human Experience: Redefining HRM in the Age of AI
type: item
description: Human Resource Management (HRM) is changing radically because of the fast-paced adoption of artificial intelligence (AI) in organizational processes. HRM was traditionally based on the human capital efficiency, cost optimization, and productivity indicators, but it is currently shifting to a more holistic approach to the human experience that puts the human well-being, engagement, inclusion, and meaningful work into the limelight. The current paper will discuss how AI-based technologies are transforming the HRM practices and re-defining the nature of the relationship between organizations and staff. Based on the current theories and new findings in the field of HRM, the paper investigates how the transactional and data-intensive HR roles can be changed to experience-based and people-oriented systems, facilitated by AI-powered solutions. Among the most important areas of analysis, it is possible to distinguish AI in talent acquisition, performance management, learning and development, and employee engagement, which can be both strategic and ethically relevant. The paper reasons that although AI can increase accuracy of decision, personalization, and efficiency of tasks, its real worth in HRM is to supplement human judgments and not to substitute them. The necessity of responsible AI adoption that protects the trust of the employees, privacy, equity, and psychological safety is also emphasized. With the combination of human-centered design and the sophisticated analytics, companies will be able to develop adaptive HR ecosystems to strike the right balance of technological innovation and empathy and ethical governance. The study is relevant to the HRM literature because it introduces a theoretical framework that places human experience as a strategic product of AI-powered HR systems. It concludes that the future of HRM lies in the possibility to use AI not only as a productivity tool, but as the reason to create a sustainable, inclusive, and engaging work environment i…
subject: Articles
  topic: section
subject: Human Resource Management; Artificial Intelligence; Human Experience; Employee Engagement; Ethical AI; Digital Transformation; Workforce Analytics
  topic: keywords
creator: Dr. Savita Kailas Bharati
rights: Copyright (c) 2026 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-15
publication date: 2026-01-15
starting page: 45
ending page: 53
doi: 10.65579/sijri.2025.v2i1.06

The Influence of Emotional Intelligence on Organizational Culture
type: item
description: In the present day workplace, organizational culture is critical in influencing how workers behave, work in teams and their overall performance. The notion of emotional intelligence (EI) as the ability to recognize, understand and regulate both own and other people feelings has emerged a major concern in the pursuit of organization effectiveness. In this paper, the relationship between emotional intelligence and organizational culture is analyzed in the perspective of understanding how EI is relevant in the development and sustainability of healthy working environments. The integrated method used to collect primary data involved administration of structured questionnaires and in-depth interviews to the various employees within the various industries. The statistical tests on which quantitative analysis was founded included correlation tests and regression tests in an attempt to ascertain the strength and significance of interaction between EI elements-self-awareness, self-regulation, social awareness and relationship management and the significant components of organization culture which comprised innovation, collaboration, adaptability and ethical orientation. Information about the impact of the behaviours of emotional intelligence on the cultural norms, communication patterns, and leadership patterns was provided through qualitative results. The results indicate that positive relationships between high level of emotional intelligence and presence of adaptive, cohesive and ethically inclined organizational culture are important. The fact that the workers and the leaders were able to demonstrate higher degree of EI resulted in improved conflict management, improved teamwork, and enhanced acceptability to organizational change. The paper brings out that one of the main components that need to be integrated in the human resource management, leadership training and organization development strategies are the development of emotional intelligence. Once the organisations…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Emotional Intelligence (EI), Organizational Culture, Leadership and Emotional Competence, Employee Behavior, Workplace Dynamics, Self-Awareness, Relationship Management, Organizational Effectiveness, Adaptability and Innovation, Human Resource Development
creator: Ms. A. Priya Doris
rights: Copyright (c) 2026 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-15
publication date: 2026-01-15
starting page: 37
ending page: 44
doi: 10.65579/sijri.2025.v2i1.05

A Statistical Analysis of Students' Attitudes Toward AI-Assisted Learning
type: item
description: The fast adoption of the artificial intelligence (AI) in the educational settings has altered the teaching learning processes, which requires an empirical comprehension of the perceptions of the students on the use of AI in learning. The proposed study will test the perceptions, acceptance, and concerns of students statistically about the use of AI-based tools in higher education. Quantitative research design was applied and structured questionnaire was applied to undergraduate and post graduate students in different academic fields. The scale covered such dimensions of key as perceived usefulness, ease of use, learning effectiveness, ethical concern, and trust in AI systems. Descriptive statistics were used to present the demographic features and general patterns of attitude whereas inferential statistical methods such as t-tests, ANOVA as well as correlation analysis were employed to find out significant differences and correlations between variables. The results show that most of the students show a moderately positive attitude toward AI-assisted learning, specifically appreciating the capacity to deliver personalized feedback, increase the effectiveness of the learning process, and assist students in studying at their own pace. Nevertheless, it was found that there were some significant issues with the data privacy, academic honesty, and over-reliance on automated processes. The statistical analysis shows that the attitude between the AI-assisted learning differs considerably depending on the academic field, the previous experience with AI tools, and digital literacy. Those students who had experience with AI-based educational applications were more likely to express increased acceptance and confidence than students with little exposure. The research is relevant to the existing body of literature on educational technology in that it provides data-driven information regarding the attitude of students towards AI in learning. The results highlight the significance …
subject: Articles
  topic: section
subject: Artificial Intelligence in Education; AI-Assisted Learning; Student Attitudes; Educational Technology; Statistical Analysis; Digital Literacy; Higher Education
  topic: keywords
creator: Dr. Prakash H S
rights: Copyright (c) 2026 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-15
publication date: 2026-01-15
starting page: 29
ending page: 36
doi: 10.65579/sijri.2025.v2i1.04

Transformational Leadership in Remote and Hybrid Work Environments
type: item
description: The sudden growth of remote and hybrid work models has radically changed organizational frameworks, leadership, and employee demands in all industries. Transformational leadership has become an important strategy in this dynamic environment and sustaining the engagement of employees, performance and commitment to the organization beyond the traditional physical work place. This essay will analyse the application of transformational leadership in remote and hybrid work practices with reference to how the dimensions of the idealized influence, inspirational motivation, intellectual stimulation, and individualized consideration will adjust to digital mediated work environments. Recent studies in the domain of leadership and organizational behaviour shed light on the issue, as the study is based on a comprehensive analysis of the latest literature on the topic, which identifies the key features of how transformational leaders can develop trust, collaboration, and shared purpose, despite geographical dispersal and less face-to-face communication. The paper brings out the importance of clear communication, emotional intelligence, and leader behaviours that can result in team cohesion and motivation with the help of technology. It also examines the issues that leaders encounter in virtual environments such as communication issues, isolation of employees, performance checks, and work-life balance issues. The results indicate that transformational leadership has a beneficial impact on employees in terms of satisfaction, innovation, and resilience, when leaders consciously use digital tools and inclusive practices in leadership. Furthermore, the paper highlights the necessity of the leadership development training programs adapted to the remote and hybrid environments and providing managers with adaptation and digital skills. The combination of the leadership theory and emergent realities in the workplace has led to the development of this paper, which will help in a better c…
subject: Articles
  topic: section
subject: Transformational leadership, Remote work, Hybrid work environments, Virtual leadership, Employee engagement, Digital communication, Organizational performance
  topic: keywords
creator: Dr. Savita Kailas Bharati
creator: Dr. Yogesh Mohan Gosavi
rights: Copyright (c) 2026 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-15
publication date: 2026-01-15
starting page: 19
ending page: 28
doi: 10.65579/sijri.2025.v2i1.03

The Impact of Data-Driven Decision Making on Organizational Resilience
type: item
description: With the growing volatile, uncertain, complex, and ambiguous business environment, organizational resilience has become a key competence in the long-term sustainability and competitive advantage. This paper discusses the value of data-driven decision making (DDDM) in organizational resilience, especially the systematic use of data helps an organization become more resilient and adaptive to disruptions, effective response to crisis and adaptation to changing conditions. The paper discusses the mechanisms that enhance strategic, operational, and adaptive resilience through data analytics, real-time information, and evidence-based decision processes with the help of information systems research, the literature on resilience, and management theories. The research is based on a conceptual and empirical view, where prevailing research is synthesized and organizational practices synthesized which incorporate advanced data analytics, business intelligence tools and predictive modeling in decision making structures. These results indicate that companies that use data-driven decision making have a better situational awareness, faster reaction, and better-informed strategic decisions when confronting uncertainty. The past disruption can also be learnt through data-driven practices so that organizations institutionalize knowledge and improve risk management structures. In addition, the research also identifies organizational culture, leadership support, and data governance as means to realize the maximum benefits of resilience offered by data-driven approaches. The paper makes its contribution to the literature by creating a definite connection between the data-driven decision making and resilience of organizations by stating that data does not make a difference without suitable analytical skills and human judgment. Managers and policymakers who aim to create resilience in their organizations by investing in data infrastructure, analyst skills, and cross-functional cooperation …
subject: Articles
  topic: section
subject: Data-Driven Decision Making; Organizational Resilience; Business Analytics; Strategic Management; Risk Management; Digital Transformation; Organizational Agility
  topic: keywords
creator: Mr. Ravindranath Sagar
creator: Dr. Sarika R. Sagar
rights: Copyright (c) 2026 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by-nc-sa/4.0
date: 2026-01-15
publication date: 2026-01-15
starting page: 10
ending page: 18
doi: 10.65579/sijri.2025.v2i1.02

Knowledge Management Systems: The Key to Competitive Advantage
type: item
description: With a growing economy that has been driven by knowledge, organizations are appreciating knowledge as strategic asset that has the potential of impacting competitive capability in the long run. This paper will look into how Knowledge Management Systems (KMS) can be used in the development and maintenance of competitive advantage through the facilitation of successful acquisition, storage, exchange, and use of organizational knowledge. The paper addresses the ways in which well-designed KMS can enhance better decisions, operational effectiveness, the ability to innovate and organizational learning. Using the existing knowledge-based view and resource-based perspective, the paper brings out the correspondence between the knowledge management practices and the strategic goals. The study follows a conceptual and analytical approach, incorporating the knowledge of previous empirical research, industry reports, and case evidence in organizations to assess the role of KMS on competitive performance. Special focus on such critical success factors of KMS implementation as technological infrastructure, organizational culture, leadership support, and employee participation is provided. The issues of knowledge silos, resistance to change, issues on data security, and the challenge of tacit knowledge capture are also discussed in the study. The results indicate that companies that have implemented built-in and user-friendly KMS are in a better stand to adapt to market dynamics, develop innovation, and create value among customers. Moreover, the success of sharing of knowledge across functional boundaries enhances the collaboration and eliminates redundancy resulting in cost-efficiency and quick problem solutions. The article highlights the fact that the competitive advantage provided by KMS is sustainable in the presence of constant learning, adaptive strategies and culture that embrace knowledge sharing. The research adds to the existing body of literature by giving a detailed …
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Knowledge Management Systems; Competitive Advantage; Organizational Learning; Knowledge Sharing; Strategic Management; Intellectual Capital; Innovation Performance; Decision-Making; Knowledge-Based View; Business Performance
creator: Dr. Savita Kailas Bharati
creator: Dr. Yogesh Mohan Gosavi
rights: Copyright (c) 2026 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2026-01-15
publication date: 2026-01-15
starting page: 1
ending page: 9
doi: 10.65579/sijri.2025.v2i1.01

Biodegradable Polymers: The Future of Sustainable Plastic Alternatives
type: item
description: Increasing environmental pressures brought about by traditional petroleum-based plastics have increased the desire to seek alternative solutions in the form of biodegradable polymers across the world. The continuous accumulation of plastic waste and microplastic pollution and ecological degradation have shown the necessity to find materials that would unite the functional performance with environmental responsibility. This paper discusses the use of biodegradable polymers as a sustainable remedy to reducing plastic pollution, as well as promoting the goal of sustainable development. The paper will review the classification, synthesis, properties and the degradation mechanisms of the major biodegradable polymers, such as polylactic acid (PLA), polyhydroxyalkanoates (PHAs), starch-based polymers and cellulose-derived polymers. Their physicochemical properties, methods of processing, and applicability to packaging, agriculture, biomedical equipment, and consumer goods are emphasized. The study also examines the environmental advantages of biodegradable polymers, especially their smaller carbon footprint, lesser reliance on fossil resources, and fit with the principles of the circular economy. Representations of the findings of life-cycle assessment are presented to determine the overall sustainability of the findings with respect to the conventional plastics. Besides this, the paper also points out crucial barriers to a large-scale adoption, including increasing the cost of production, mechanical performance constraints, lack of infrastructure to compost and biodegrade, and regional regulatory disparities. The newest technologies in the fields of polymer blending, nanocomposites, and bio-based additives are examined to show how the challenges are being overcome. The importance of policy frameworks, industry cooperation, and consumer consciousness towards increasing the speed of changing to biodegradable materials are also considered in the study. The results indicate t…
subject: Articles
  topic: section
subject: Biodegradable polymers, Sustainable plastics, Bio-based materials, Plastic pollution, Circular economy, Environmental sustainability, Polymer degradation
  topic: keywords
creator: Jayadip Ghanshyambhai Tejani
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-12-02
publication date: 2025-12-02
starting page: 67
ending page: 75
doi: 10.65579/sijri.2025.v1i5.08

Consumer Trust and Ethical Branding in Cross-Border E-Commerce
type: item
description: The high growth of e-commerce across borders has revolutionized the retail world in the global arena by allowing customers to access services and goods that cross national borders. Although such digital integration presents great opportunities in the market, it also adds pressure to the issues of consumer confidence, ethical behavior, and brand reputation. The perceived risks involved in the cross-border online transaction process are likely to increase due to the differences in the legal systems and cultural norms, data protection standards, and business practices of the consumers who make such a purchase. In that regard, the ethical branding has become a crucial factor of defining consumer confidence and shaping the intention to purchase. This academic article will explore the connection between brand ethics and consumer trust in the context of cross border e-commerce. It discusses the importance of ethical considerations like transparency, privacy of data, fair prices, responsible sourcing and honest communication in the establishment of trust between the international consumers. The paper follows a thorough approach of review, summarizing the existing research on marketing, international business, and digital trading to outline the main ethical branding strategies that promote international trust. Specific focus is on how corporate social responsibility, sustainability programs and adherence to global codes of ethical conduct can be used to reinforce brand reputation. The results indicate that a moral duty of ethical branding can be effectively used as a strategic instrument to minimize the perceived risk and to create long-term consumer relations in a cross-border market. Brands which show ethical practices continuously ensure that the consumers have confidence in them, purchase their products repeatedly, and have a competitive advantage in the global e-commerce. The article helps expand the current understanding of the literature by demonstrating increased sig…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Consumer Trust; Ethical Branding; Cross-Border E-Commerce; Digital Trust; Corporate Social Responsibility; Brand Credibility; Online Consumer Behavior; Global E-Commerce; Data Privacy; Sustainable Branding
creator: Dr. Vinaysagar L.S.
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-12-02
publication date: 2025-12-02
starting page: 56
ending page: 66
doi: 10.65579/sijri.2025.v1i5.07

Diversity and Inclusion as Drivers of Organizational Innovation
type: item
description: The demands of seeking sustainable sources of innovation and the fact that the business environment is highly complex and competitive necessitate that organizations seek alternative sources of innovation rather than the traditional technological and structural ones. Diversity and Inclusion (D&I) have become relevant strategic forces that determine creativity, problem-solving and organizational innovations. This research paper explores the role of diverse workforce composition and inclusive organizational practices in the achievement of innovation results in the industry. The research takes a conceptual and analytical perspective and combines the available existing empirical literature and theoretical models associated with diversity of the workforce, inclusive leadership, and innovation performance. The paper touches on the different dimensions of diversity i.e. gender, ethnicity, age, educational qualification and cognitive diversity and how measurement of the inclusion cultures can be used as a source of effective exploitation of the diversity. According to it, diversity does not drive the innovative processes, and rather, it is the inclusion that will render the diversity of opinions into innovative ideas and solutions. These practices are identified to contain the following practices that are deemed to provide equitable friendly decision-making, psychological safety, collaborative leadership, and open communication that could be found to mediate diversity and innovation. In addition, the paper highlights the role played by the inclusive leadership towards building trust and encouraging knowledge sharing that is essential in the innovation process. Other organizational problems that have been addressed in the paper are the presence of unconscious bias in an organization, an organization that is reluctant to embrace changes and structural obstacles that may bring down the fruits of diversity programs. With the management of such challenges, organizations can creat…
subject: Articles
  topic: section
subject: Diversity, Inclusion, Organizational Innovation, Inclusive Leadership, Workforce Diversity, Knowledge Sharing, Creativity, Organizational Culture
  topic: keywords
creator: Dr. Savita Kailas Bharati
creator: Dr. Yogesh Mohan Gosavi
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-12-02
publication date: 2025-12-02
starting page: 47
ending page: 55
doi: 10.65579/sijri.2025.v1i5.06

The Future of Work: Upskilling Strategies in the Age of Automation
type: item
description: Several processes have shifted the character of work in various industries with the fast development of automation and artificial intelligence and digital technologies, reshaping the skills needed and the structure of the workforce. Even as automation improves productivity and operational efficiency, it also creates an issue of job displacement, skill obsolescence and skill gaps. In this regard, upskilling has become a very important strategic reaction to organizations, educational establishments and policy makers in order to guarantee workforce sustainability and employability sustainability. The future of work is explored in this research paper under a closer attention to upskilling strategies that will be required in order to keep up with the changing needs of an automated economy. The research is conceptual and analytical and will be informed by the available literature, industry reports, as well as international workforce trend patterns to determine the main skills needed in the age of automation. Focus is made on digital literacy, data analytics, problem-solving, creativity, and adaptability and socio-emotional skills that do not replace automated systems but instead complement them. The paper also discusses how organizations can play a role in developing continuous learning cultures, how the higher education institutions can match their curriculums to the demands of the industry, and how the public policy initiatives can be used to support the lifelong learning and the workforce transition. Results indicate that the most effective upskilling strategies presuppose a collabourative strategy that includes employers, educational institutions, governments, or individuals. Adaptable learning frameworks, technology-based training systems, and work-based learning opportunities are defined as critical skill improvement mechanisms. The authors come to the conclusion that investment in upskilling proactively is not only beneficial to reduce the negative impact of automa…
subject: Articles
  topic: section
subject: Future of Work, Automation, Upskilling, Workforce Transformation, Artificial Intelligence, Digital Skills, Lifelong Learning, Employability, Skill Development
  topic: keywords
creator: Dr. Savita Kailas Bharati
creator: Dr. Yogesh Mohan Gosavi
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-12-02
publication date: 2025-12-02
starting page: 38
ending page: 46
doi: 10.65579/sijri.2025.v1i5.05

Time Management Practices of Single Working Mothers
type: item
description: Time management has become a fundamental competency among working women, especially to single working mothers who have to carry the burden of both their work career and family life on their own. This paper will explore the time management strategies used by working single mothers and how the strategies affect their managing work and life as well as their output and general well-being. The time pressure faced by single working mothers is usually more intense because they have to balance both work and parenting, and proper time management is the key to being able to maintain their personal and career lives. The study is descriptive and analytical with data being drawn on the single working mothers who work on different sectors. The structured questionnaire was employed to gather primary data that concerned the daily scheduling, prioritization method, task delegation, technology use, and coping with stress associated with time. The secondary data were obtained using literature, reports and past research on time management and working women. Data collected were processed with the help of suitable statistical tools to find the patterns, challenges, and successful practices. The research findings have shown that single working mothers seek planning, prioritization, and routine-based scheduling as the key factors in coping with their tasks. Although some of them have embraced various time management tactics, most respondents indicated that they were still facing problems of role overload, insufficient personal time and work stress. Another factor that has been brought to light in the study is that the organizational support, flexible work arrangements, and availability of childcare are important as they contribute to time management effectiveness. The paper concludes that single working mothers have high adaptive time management skills; however, the systemic support of employers and policymakers is essential to enhance their quality of life. The results will aid in the enh…
subject: Articles
  topic: section
subject: Time Management, Single Working Mothers, Work–Life Balance, Occupational Stress, Role Overload, Flexible Work Arrangements
  topic: keywords
creator: Nisha Stephen
creator: Dr. R Radhika
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-12-02
publication date: 2025-12-02
starting page: 29
ending page: 37
doi: 10.65579/sijri.2025.v1i5.04

Entrepreneurial Resilience: Surviving Economic Uncertainty in Emerging Markets
type: item
description: The entrepreneurs in the emerging markets are experiencing a unique set of opportunity and volatility due to the changing economic trends, institutional voids, and consumer environments that are changing extremely fast. This paper discusses the role of entrepreneurial resilience as a strategic and psychological asset which helps business owners to be resilient to economic uncertainty and adapt to it. Based on the interviews with founders in various industries in emerging economies, the study provides key drivers of resilience, such as recognizing opportunities in unfavorable environments, business model redesign, dependence on informal networks, and the capacity to quickly and cheaply make changes in the strategic direction. These results emphasize the idea that resilience is not a fixed characteristic of the person but a developing ability that is developed through experience, community support, and negotiation of risk that is ongoing. It is also associated with the finding of the study that economic uncertainty causes threats and openings. Volatility is considered to be a field where entrepreneurs are free to experiment and with that, such entrepreneurs are far better in pivoting than their counterparts who have a fixed operational structure. Convenience of social capital more so social networks, trust-based partnerships, peer tutelage, emerges as a highly significant insurance against institutional weaknesses such as limited credit facilities or unstable regulatory structures. In addition, the research specifies the significance of learning as a failure as the process due to which entrepreneurs grow more and more judgmental and resilient over time. The combination of the behavioral and contextual approaches will lead to a better understanding of the development and operation of resilience in the environment with low predictability in this paper. Policymakers, support organizations, and investors can use the insights to improve the entrepreneurial ecosystems in em…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Entrepreneurial resilience; Emerging markets; Economic uncertainty; Adaptive strategies; Opportunity recognition; Social capital; Business model adaptation; Innovation; Risk management; Institutional challenges; Entrepreneurial ecosystems; Resourcefulness; Network-based support; Crisis response; Sustainable growth.
creator: Dr. Putti Selvaraj
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-12-02
publication date: 2025-12-02
starting page: 18
ending page: 28
doi: 10.65579/sijri.2025.v1i5.03

Digital Interventions in Heritage Tourism: Examining the Role of PRASHANT and Swadesh Darshan Schemes in Preserving and Promoting Uttar Pradesh’s Cultural and Architectural Circuits
type: item
description: The heritage tourism is also being transformed by the digital technologies, which improved the connection with the visitors, revitalized the cultural narratives, and strengthened the preservation efforts. The paper examines how the cultural and architectural heritage of Uttar Pradesh has been retained and promoted through the two new projects in India, one of which covers PRASHANT, a digital intervention model that seeks to promote heritage awareness of particular regions, and Swadesh Darshan Scheme, a central-government programme that seeks to create theme-based tourism circuits. The paper will focus on the ways in which the integration of the digital solutions, including interactive mobile applications, virtual walkthroughs, GIS maps and heritage interpretation applications, as a subset of PRASHANT, can introduce more accessible and interactive experiences to the tourist. It also speculates how the circuit-based development of Swadesh Darshan, particularly in Buddhist, Ramayana and architectural heritage circuit, will create a facilitating infrastructure on which the digital strategies will prosper. The research uses a mixed-methodology that includes the analysis of the documents, field observations, and the stakeholder interviews with the tourism staff, conservation experts, and the local communities as the means of studying the success, difficulty, and sustainability of long-term prosperity of such interventions. The results point to the fact that PRASHANT digital projects enhance heritage literacy, diversify visitor profiles, and mitigate excessive strain on vulnerable sites with the help of virtual alternatives. At the same time, the physical and interpretive improvement of Swadesh Darshan preconditions the necessary base on which digital mediums will be able to take off. Nonetheless, there are still gaps in digital access, multilingual content, training on the community level, and maintenance of technological assets in the long term. The paper concludes that …
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Digital heritage; Tourism circuits; PRASHANT scheme; Swadesh Darshan; Cultural preservation; Architectural heritage; Uttar Pradesh tourism; Virtual interpretation; GIS mapping; Heritage promotion; Digital interventions; Sustainable tourism development.
creator: Dr. Aditi
creator: Neeraj Chaturvedi
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-12-02
publication date: 2025-12-02
starting page: 9
ending page: 17
doi: 10.65579/sijri.2025.v1i5.02

Gamified Learning and Cognitive Retention: A Study on Student Engagement in Virtual Classrooms
type: item
description: The transition to virtual learning environments has enhanced the pursuit of instructional strategies that can maintain the attention of students and enhance in-depth learning. Gamified learning, where the game features of points, badges, levels, and interactive challenges are added, have become an interesting perspective when it comes to making the process more engaging. In this research, the author explore the connection between the design of gamified instructions and cognitive retention among college students attending completely online classes. A mixed-methods research design was employed to gather data on 186 undergraduates attending virtual classrooms which had applied structured layers of gamification. On the one hand, the quantitative aspects of cognitive retention were assessed by pre-tests and post-tests conducted within the scope of four-weeks instructional cycle and on the other hand the insights of qualitative nature were provided in terms of student reflections and focus groups. The discussion found that the students who were exposed to gamified learning had a much better retention score than appearance in non-gamified control sections. Respondents also said that game parameters improved their desire to repeat learning activities, motivated them to stay longer in their engagement and alleviated the feeling of loneliness that is usually experienced in online learning. Qualitative data showed that narrative-based difficulties, as well as mechanisms of immediate feedback, had an especially significant role in keeping attention and making students establish more robust memory links. Nevertheless, the research also established that some learners were at times anxious because of poorly designed competitive aspects, and balanced and inclusive gamification approaches should be considered. On the whole, the findings reveal that carefully created gamified learning activities may facilitate cognitive retention through the engagement of active learning and facilita…
subject: Articles
  topic: section
subject: Gamified learning, Cognitive retention, Student engagement, Virtual classrooms, Online education, Game-based elements, Motivation, Interactive learning, Digital pedagogy, Learning analytics
  topic: keywords
creator: Dr. J. Lourdu Vesna
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-12-02
publication date: 2025-12-02
starting page: 1
ending page: 8
doi: 10.65579/sijri.2025.v1i5.01

Remote Work Dynamics: Redefining Motivation and Productivity
type: item
description: The prevalence of remote working has fundamentally changed the manner in which organizations were operated, due to the fact that the companies have been compelled to reconsider the aspect of ensuring motivation and productivity in non-conventional work environments. Specifically, in this research paper, Remote Work Dynamics: Redefining Motivation and Productivity, we pay specific attention to the dynamic aspects of the determiners of the performance of employees in the virtual work environment. According to the latest organizational behaviour theory and studies, the paper will discuss how autonomy, flexibility, digital collaboration tools, and work life integration affect intrinsic and extrinsic motivation of the remote workers. It has been mentioned, remote work can increase motivation due to increased autonomy, reduced stress associated with commuting, and personalized workplaces, yet may also reduce motivation when it is linked to social isolation, lack of information, and manager-attention. The productivity performance has also been discussed in the paper with special consideration of how technological proficiency, communication norms, task design, and organizational culture affect remote performance. It has also been pointed out that productivity may often increase when personnel feel trusted, psychologically secure, and are able to utilize successful digital devices, and in contrast may decrease as work-life boundary is lost or as digital fatigue occurs. The paper also examines HR practices such as virtual engagement, clear performance indications, and supportive leadership behaviors that can help organizations to keep motivation and productivity in remote teams. In general, it is possible to state that the results highlight that remote work is not necessarily positive or negative in terms of its impact on performance but rather the result of how successfully organizations develop the means of providing their employees with autonomy, connection, and well-being…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Remote Work, Employee Motivation, Productivity, Virtual Teams, Digital Collaboration, Flexible Work Models, Work–Life Balance, Organizational Behavior, Remote Leadership, Employee Engagement, Telecommuting, Digital Work Environment.
creator: Antra Agarwal
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-11-14
publication date: 2025-11-14
starting page: 56
ending page: 65
doi: 10.65579/sijri.2025.v1i4.07

Workplace Mental Health: Strategic HR Interventions for Employee Wellbeing
type: item
description: Mental health at workplaces has become one of the key topics of concern among organizations that aim to maintain productivity, retain talents, and promote desirable workplaces. With growing importance of employee wellbeing on the organization performance, Human Resource (HR) functions are better placed to introduce and deploy strategic interventions which can target the mental health proactively. The research paper seeks to discuss the ways in which HR strategies can be used to reinforce mental health at the workplace through incorporation of policy frameworks, supportive leadership practices and evidence-based wellbeing programs. It states that mental health is not a standalone project, but should be integrated into the overall organizational culture, which manifests itself in the day-to-day management behaviour, and backed by the effective mechanisms of early detection and intervention. The paper considers the main causes of workplace stress, such as pressure on the workload and the inability to feel secure at work, lack of autonomy, and ineffective interpersonal relationships, and assesses how HR policies related to job design, performance management, flexible working, and communication can be used to solve the issues. The role of training managers to identify the manifestations of distress, establish psychologically safe working conditions, and act empathetically is given special attention. Also, the research identifies the role of the employee assistance program, peer-support system, and digital wellbeing intervention when introduced as a logical HR plan and not as a singular benefit. In the research, it has been indicated that the organizations that place importance on mental health achieve increased engagement, reduced absenteeism, and better retention. What is more important is that they create a culture in which employees feel appreciated and helpful and allow them to play a greater role in enhancing organizational objectives. The paper provides an inferenc…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Workplace mental health; Employee wellbeing; Human Resource Management; Strategic HR interventions; Psychological safety; Organizational culture; Employee assistance programs; Manager training; Burnout prevention; Work–life balance; Flexible work policies; Stress management; Employee engagement; Mental health support systems; Occupational health.
creator: Antra Agarwal
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-11-14
publication date: 2025-11-14
starting page: 45
ending page: 55
doi: 10.65579/sijri.2025.v1i4.06

GST 2.0: Assessing Structural Reforms and Their Impact on Businesses in India
type: item
description: The Direct taxation has shifted significantly with the introduction of the Goods and Services Tax (GST) and the introduction of GST 2.0 is a reflection of the attempts of the government to perfect this system with the prevailing industry apprehensions. This paper assesses the structural reforms which have been proposed under GST 2.0 and analyses the implication of the reforms on businesses in different sectors. Some of the main changes addressed in the research include simplified levels of filing returns, better input tax credit processes, rationalization of tax levels, better digital compliance application and strategies to fight tax evasion. The study determines the effect of these changes on the operational efficiency, compliance cost, working capital management and the overall business confidence using a mix of secondary data, policy analysis, and industry reports. Results show that GST 2.0 has made the process of accounting easier to the small and medium enterprises with more predictable filing schedules and simplified documentation requirements. More intensive integration of technology especially in both e-invoicing and real-time data validation has raised the level of transparency and minimized cases of credit misfit, which are favourable to compliant firms. Nevertheless, some obstacles still exist, such as industry-related ambiguity, reliance on digital infrastructure, and transition issues that businesses face in rural areas. Big organizations are reporting to have enhanced supply chain effectiveness and increased transparency in their tax planning processes, whereas smaller organizations still need more simplification and assistance. In sum, GST 2.0 can be discussed as one of the major steps towards the stabilization of the Indian indirect tax ecosystem. The reforms have led to an increase in compliance, expansion in tax base and increased operational uniformity among states. However, the success of GST 2.0 in the long-term will rely on the feedback-based …
subject: Articles
  topic: section
subject:
  topic: keywords
  value: GST 2.0; Indirect Tax Reform; Structural Reforms; Input Tax Credit; Compliance Costs; E-Invoicing; Digital Tax Administration; Small and Medium Enterprises (SMEs); Tax Rationalization; Business Competitiveness; Supply Chain Efficiency; Fiscal Policy; Tax Transparency; Economic Growth; India.
creator: Samuel Lalthanliana
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-10-30
publication date: 2025-10-30
starting page: 52
ending page: 61
doi: 10.65579/sijri.2025.v1i3.07

Ethical AI in Business: Balancing Profitability and Responsibility
type: item
description: The early adoption of the artificial intelligence (AI) in all industries has changed the way businesses are conducted, innovate and compete to provide unprecedented opportunities of efficiency and profitability. Nonetheless, this intense rate of integration has come with short-term ethical dilemmas that have been related to transparency, equity and accountability as well as misuse of automated systems. The research paper is devoted to the concept of the way in which organizations could achieve effective compromise of the advantages of AI application so that it is possible to attain financial profit and sustainable and value-based organizational practice. Based on the current discussion in the field of business ethics, technology governance and risk management, the paper will touch on the ethical issues in the data-driven decision-making and algorithms, privacy of personal data, and ethical replacement of labour with robot application. It examines the impact of these issues on the stakeholder trust, corporate image and long-term strategic sustainability. The paper uses the multidisciplinary approach to address practical examples and industry standards that are placed to allow the ethical application of AI, such as the concept of explainability, human control, and inclusive data management. It further analyzes the emerging business argument of moral AI and says that not only is transparency and fairness a moral virtue, but it is also a strategic advantage that can drive customer loyalty, trust and legal adherence of investors. The consequences of the findings are that the organizations, which implement the ethical considerations in the processes of AI development lifecycles, i.e., not as the additions to the latter, are better placed to reduce the threats, innovation, and be competitive in the market. It is then concluded in the end of the paper that profitability and responsibility are not competitors. In their place, they are strengthening elements of sustainable AI…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Ethical Artificial Intelligence, Responsible AI, Corporate Ethics, Algorithmic Transparency, AI Governance, Data Privacy, Algorithmic Bias, Risk Management, Corporate Social Responsibility (CSR), Stakeholder Trust, Explainable AI (XAI)
creator: Dr S.Mahalakshmi
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-11-14
publication date: 2025-11-14
starting page: 36
ending page: 44
doi: 10.65579/sijri.2025.v1i4.05

AI-Driven Decision Making: Redefining Corporate Strategy in the Digital Era
type: item
description: The modern rate of the artificial intelligence (AI) technology penetration into organizational processes is transforming the manner in which companies develop, examine and undertake corporate strategies. In this paper, we discuss the way AI-based decision making will change the nature of strategic planning, competitive positioning, and value creation in the digital age. According to the latest tendencies in the predictive analytics, machine learning and intelligent automation, the current research analyses the impact of data-driven insights on transforming organizations to build on reactive decision models to proactive evidence-based strategic models. With the synthesis of scholarly articles by various fields and a framework of the most recent examples in the field, the paper describes the ways AI may be used to achieve strategic agility, modelling of complex scenarios, and risk-management. The given results presuppose that the company relying on AI technologies becomes more accurate in its predictions, notices the changes in the market place more quickly, and elaborates the strategies that grow more and more adaptable to the fluctuating business environment. The other field that was explored by the research is the managerial and ethical consequences of AI-targeted decision-making, namely the issue of algorithmic bias, transparency, and redistribution of decision-making authority within the corporate hierarchy. The expanded strategic capacity can be achieved with the help of AI, but the reliance on the automated decision-making can destroy the human intuition and strategic decision-making unless it is well-balanced upon. The paper suggests an intermediate solution of making decisions, which combines human intelligence and algorithmic intelligence, ensuring criticality and local sensitivity. Generally, the paper has demonstrated that AI is not a technological change but a structural change that is transforming the conceptualization and use of strategy by organization…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Artificial Intelligence, Data-Driven Decision Making, Corporate Strategy, Digital Transformation, Predictive Analytics, Machine Learning, Strategic Agility, Algorithmic Governance, Business Intelligence, Competitive Advantage, Organizational Innovation, Strategic Forecasting
creator: Dr. M. Prakash
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI) https://creativecommons.org/licenses/by/4.0/
date: 2025-11-14
publication date: 2025-11-14
starting page: 26
ending page: 35
doi: 10.65579/sijri.2025.v1i4.04

The Rise of Influencer Marketing 3.0: Authenticity in the Age of AI
type: item
description: The rapid growth of the digital culture has introduced a new breed of influencer marketing that can be described as an Influencer Marketing 3.0 when there is a convergence of authenticity, credibility, and technological innovation which turns the way brands are interacting with people into a different form. This literature paper focuses on the use of artificial intelligence in influencer ecosystems and how it is changing it with a particular focus on the perceived authenticity, one of the most important foundations of consumer trust and engagement. Due to the emergence of artificial influencers, prediction errors, and robotized systems recommending products, the traditional measurements of authenticity are being tested. This study examines bargaining among the consumers in an environment where trust is likely to be compromisable because of the presence of influencers that may be partially or solely natural and where the choice of content is highly algorithmic. It is a mixed-method-based paper, encompassing the elements of survey, sentiment analysis, and interviews with experts, to examine the shift in consumer attitudes towards human and AI-based influencers. Findings also show that personalization and the efficiency of AI-based content strategies are appreciated by the audience but the authentic emotional involvement and emotional connection in stories are crucial components of persuasive power. The paper further adds that the openness of AI participation is one of the main determinants of the consumer perception especially among young digital natives who believe in openness and use of data in an ethical way. This study would contribute to the emerging debate of the future of digital influence since it would reveal the conditions under which AI either strengthens, weakens, or re-constructs authenticity. It has also given certain key implications to marketers, including embracing hybrid strategies that will help minimize the effects of technological radicalization a…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Influencer Marketing 3.0, Artificial Intelligence (AI), Digital Authenticity, Virtual Influencers, Algorithmic Personalization, Consumer Trust, Social Media Engagement, AI-Generated Content, Hybrid Influence Models, Digital Persuasion
creator: Debasis Mohapatro
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI)
date: 2025-11-14
publication date: 2025-11-14
starting page: 17
ending page: 25
doi: 10.65579/sijri.2025.v1i4.03

Photocatalytic Degradation Pathways of Emerging Organic Pollutants in Aquatic Systems
type: item
description: Pharmaceuticals, synthetic dyes and endocrine-disrupting compounds are among the emerging organic pollutants (EOPs) that have emerged as a big environmental issue due to their persistence, potential to bioaccumulate, and lack of response to the traditional water treatment procedures. Photocatalysis has received a lot of concern as a superior oxidation technology that has the ability of efficiently decomposing these contaminants under mild conditions. This paper discusses degradation mechanisms of typical EOPs in aquatic environments through photocatalytic degradation mechanisms powered mainly by catalysts made of semiconductors. The combination of experimental data on kinetic studies, intermediation discovery, and mineralization studies findings focuses on the impact of catalyst constituency, surface topography, and band-gap architecture on the degree of degradation presented in the research. Special focus is made on the functions of hydroxyl radicals, superoxide species and photogenerated holes in causing molecular cleavage and sustaining consecutive oxidation reaction. It has also been described in the paper how EOPs are transformed by the common routes of study, including antibiotics, hormones, and industrial additives, and how the structural properties of aromatic rings, functional substituents, and groups containing nitrogen are used to control degradation. Also, the paper addresses the variables which regulate pathway selectivity such as pH, dissolved organic matter, light intensity, and co-existing ions. Although photocatalysis has proven to have a great potential of total mineralization, the development of by-products that are transient, poses a question about toxicity and environmental safety. Thus, the study compares the toxicity of major intermediates and determines the conditions that reduce the presence of the harmful residues to a minimum. In general, the results present a thorough overview of the process of photocatalytic degradation in aqueous condit…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Photocatalysis; Emerging organic pollutants; Aquatic systems; Degradation pathways; Advanced oxidation processes; Semiconductor catalysts; Hydroxyl radicals; Transformation intermediates; Water treatment; Environmental remediation.
creator: Sangeeta Bhogal
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI)
date: 2025-11-14
publication date: 2025-11-14
starting page: 10
ending page: 16
doi: 10.65579/sijri.2025.v1i4.02

Blockchain and FinTech: Reinventing Trust in Financial Systems
type: item
description: Financial technology (FinTech) has transformed the manner of delivering financial services, though the problem of data security and transparency along with institutional trust has become a problem to the sustainability of the industry over the long term. Blockchain is currently a cornerstone technology that is capable of addressing these issues because it reinvents the approach of documenting, authenticating and sharing transactions across networks. The current research paper discusses the scale with which blockchain can replace trust within the modern financial systems by examining the key traits of blockchain such as decentralization, immutability and cryptographic consensus, and their potential to shape financial innovation. The paper has been capable of establishing how blockchain can streamline operations, reduce their reliance on intermediaries and enhance the integrity of financial records by examining current uses of blockchain in payments, lending, tokenizing assets and regulatory compliance. The paper also assess the possibilities of automation of transactional processes with the assistance of smart contracts and, thus, to reduce the risk of a human factor and opportunistic actions. In addition, the paper will consider the role of blockchain-based identity management and real-time auditing in developing a more responsible and trusted system by consumers. Even with these benefits, the study finds the barriers that continue to exist, including the problem of scalability, regulation uncertainty, interoperability and creation of new systemic risks. The article provides a comparison between the traditional mechanism of trust and the blockchain mechanism as a means of explaining how trust is being redefined to centralized organizations and protocols driven by technology. The conclusions imply that even though the blockchain does not omit the aspect of governance, it restores values that governance is based on FinTech settings. Finally, the paper concludes that t…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: Blockchain Technology, FinTech Innovation, Decentralization, Financial Trust, Smart Contracts, Digital Identity Management, Distributed Ledger Technology, Regulatory Frameworks, Financial Transparency, Transaction Security
creator: Prof. Dr. Nishikant Jha
creator: Mr. Sagar Uttam Shinde
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI)
date: 2025-10-30
publication date: 2025-10-30
starting page: 44
ending page: 51
doi: 10.65579/sijri.2025.v1i3.06

Customer Experience in Neo-Banks: A Comparative Study
type: item
description: The high pace of neo-banks has transformed the financial services by providing full digital and low-cost and highly customized banking options to the old systems. With customer expectations changing further to convenience, transparency and smooth interactions on digital platforms, the question of how neo-banks may provide customer experience has become more significant. This paper will examine the consumer experience on some of the most popular neo-banks using a comparison strategy in which customer experience regarding usability, quality of services, personalization, security, and satisfaction will be measured. Based on the questionnaire feedback and formats-based interviews with the active users of various neo-bank platforms, the study finds out the particular features that contribute to customer preferences and loyalty within digital-only banking settings. The results indicate that intuitive interface design, quick processing of transactions, and responsive support to customers are the leading triggers of positive experiences, and issues with information privacy, lack of physical interactions, and system downtime are also quite apparent and significant. As can also be seen in the comparison, all neo-banks focus on ease of use, but the efficiency of personalization algorithms, the support channels responsiveness, and the perceived reliability of security measures differ. The research notes that technological efficiency is not the sole determinant of customer experience in the neo-bank, as well as the trust that users have in the neo-bank digital-only financial ecosystems. As a rule, the research reiterates the significance of neo-banks to be innovative and at the same time reliable enough to ensure that digital convenience is supported with a high level of security and responsiveness of services. The insights will assist in getting a clearer understanding of the intensity of competition in the neo-banking sector and offer a viable solution to the platforms that de…
subject: Articles
  topic: section
subject: Neo-banks; Digital banking; Customer experience; User satisfaction; Financial technology (FinTech); Service quality; Personalization; Customer trust; Digital interfaces; Comparative analysis
  topic: keywords
creator: Prof. Dr. Sanjay Sonawane
creator: Ms. Sneha Jaiprakash Pandey
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI)
date: 2025-10-30
publication date: 2025-10-30
starting page: 36
ending page: 43
doi: 10.65579/sijri.2025.v1i3.05

AI-Enhanced CRM Tools in Network Marketing: Adoption and Impact
type: item
description: The fast development of digital technologies transformed customer relationship management (CRM) in the industry, including network marketing, where individual interaction and distributor-customer relationships are the key factors of business sustainability. The paper analyses the implementation and effects of AI-enhanced CRM tools in a network marketing organization, in terms of automation, data analytics, and predictive modelling effects on the distributor performance, customer satisfaction and operational performance. Based on the available literature and industry reports, the paper will discuss how AI-based systems can be used to facilitate lead scoring, behavioural segmentation, follow-up automation, and personalized product recommendations. The authors emphasize that distributors who employ AI-based CRM systems are more precise when predicting the presence of high-potential prospects and are more consistent in their ability to stay in touch with customers. Moreover, AI-supported insights enable distributors to comprehend the buying habits and customize the communication plan to achieve a better customer loyalty and recurrent purchases. The factors related to the organization which determine the adoption are also present in the research like technological readiness, quality of training, and perceived usefulness. The findings reveal that companies who offer structured online training and accessible CRM dashboard are characterized by a high level of adoption of the distribution. Even with obvious advantages, there are still problems including data privacy issues, uneven digital literacy, and the unwillingness to substitute the traditional relationship-based selling technique with digital techniques. The paper presents the argument that to be successful in its implementation, there should be a balance in terms of technological capability and human interaction since personal trust still remains a characteristic attribute of network marketing relationships. In genera…
subject: Articles
  topic: section
subject:
  topic: keywords
  value: AI-enhanced CRM, network marketing, customer relationship management, distributor performance, digital adoption, predictive analytics, personalized communication, customer engagement, automation tools, data-driven decision-making
creator: Sruthi S
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI)
date: 2025-11-14
publication date: 2025-11-14
starting page: 1
ending page: 9
doi: 10.65579/sijri.2025.v1i4.01

Language Shifts in the Age of Social Media: A Linguistic Study
type: item
description: The swift development of social media sites has not only altered the way of communication but also the form and role of language as such. This paper discusses the ways in which online communication using platforms like Twitter (X) Instagram, Tik Tok and WhatsApp has enhanced the speed of linguistic change in modern societies. Based on sociolinguistic and discourse-analytic approaches, the study analyzes lexical change, morphological decline, and code-mixing behaviors that can be observed in the online communication. To examine the ways in which users form meaning, identity and community by using changing forms of language, a total of 2,000 public posts and comments in English, Hindi-English and regional vernaculars were collected. The discussion shows that there is a massive trend of moving towards being brief, creative, and visually hybrid, with emojis, hashtags, abbreviations, and multimodal cues taking over or adding to the conventional syntax. Besides, the results point to the fact that social media promotes linguistic democratization through the degradation of prescriptive norms and the enhancement of non-standard varieties. Yet, the same dynamics bring along the issue to do with clarity, intergenerational communication, and linguistic fragmentation. The paper states that the language in the digital world is not being ruined but evolving - it is much more immediate, informal, and global in interaction. This paper will contribute to the general discourse of digital literacy and cultural identity, as well as the future direction of linguistic evolution in networked societies by following the patterns of language variation and change. Finally, the study highlights the fact that the social media context as both a trigger and a reflection of the current alterations in the language use, shows how communication technologies transform the linguistic behaviour in the XXI century.
subject: Articles
  topic: section
subject: Language change; Social media linguistics; Digital communication; Code-mixing; Linguistic innovation; Online discourse; Sociolinguistics; Multimodal communication
  topic: keywords
creator: Dr. Ankita Chaudhary
rights: Copyright (c) 2025 Scriptora International Journal of Research and Innovation (SIJRI)
date: 2025-08-02
publication date: 2025-08-02
starting page: 61
ending page: 68
doi: 10.65579/sijri.2025.v1i1.08